BRIGHT THINKING CAMPAIGN
Concept development and creative direction for Pinsent Masons Germany, and their first major brand campaign, to celebrate 10 years of stand-out legal practice in the region.

Driven by the firms desire to stand out against their competitors in the German legal marketplace I developed a concept for a bold typographic campaign to celebrate the firms core capabilities for their 10 year anniversary.

Multichannel communications were created for both internal and external audiences in one the biggest regional campaign launches in the firms history.

Following the success of the anniversary work I developed a campaign plan with stakeholders in Germany to continue the concept and highlight further market differentiators of the firm across industry media and brand owned channels.