BRIGHT THINKING CAMPAIGN
Concept development and creative direction for Pinsent Masons Germany, and their first major brand campaign, to celebrate 10 years of stand-out legal practice in the region.

Driven by the firms desire to stand out against their competitors in the German legal marketplace I developed a concept for a bold typographic campaign to celebrate the firms core capabilities for their 10 year anniversary.

I led a design team to craft multichannel communications for both internal and external audiences in one the biggest regional campaign launches in the firms history.

Following the success of the anniversary work I developed a campaign plan with stakeholders in Germany to continue the concept and highlight further market differentiators of the firm across industry media and brand owned channels.