CLEANTECH CAMPAIGN
Creative direction for a campaign to elevate the legal expertise and credentials of Pinsent Masons Cleantech practice group for a post-pandemic audience through compelling storytelling that feels clearly different from traditional corporate communications.

By exploring the creative territory the ‘vision’ held by the clients, the concept of ‘a cleaner outlook’ was developed and approved to help emotionally connect the audience with a story of expertise and positivity for the future.

A suite of edits and assets were used to launch the campaign across paid social advertising to drive audience awareness and test marketing effectiveness.

CLEANTECH CAMPAIGNCreative direction for a campaign to elevate the legal expertise and credentials of Pinsent Masons Cleantech practice group for a post-pandemic audience through compelling storytelling that feels clearly different from traditional corporate communications.

By exploring the creative territory the ‘vision’ held by the clients, the concept of ‘a cleaner outlook’ was developed and approved to help emotionally connect the audience with a story of expertise and positivity for the future.

CLEANTECH CAMPAIGN
Creative direction for a campaign to elevate the legal expertise and credentials of Pinsent Masons Cleantech practice group for a post-pandemic audience through compelling storytelling that feels clearly different from traditional corporate communications.