FRED. OLSEN
Creative direction and leadership for a national brand, comms and campaign pitch to Fred. Olsen Cruise Lines. To refine and reposition their visual brand I devloped strategy, creative direction and led an international team to deliver a broad range of multi chanell concepts and design comms, bringing to life a new brand and communications strategy.

I created a proposition and developed creative direction that brought to life the crusing experience from the eyes of the customer to enhance emotional benefits.

Copywriting was shaped for bold OOH concepts that celebrated the brands core differentiators in the market.

An illustrated TVC script and key art was developed that followed the journey of a flying cruise brochure across land and seas.

I led and directed a design team across all pitch deliverables for advertising, customer comms, social, digital and email and pitched to the senior client team.