FRED. OLSEN
Creative direction and leadership for a national brand, comms and campaign pitch to Fred. Olsen Cruise Lines. To refine and reposition their visual brand I led an international team to deliver concepts and craft across multiple chanels, bringing to life a new approach to their brand and communications.

I created a proposition and developed creative direction that brought to life the crusing experience from the eyes of the customer to enhance emotional benefits.

Copywriting was shaped for bold OOH concepts that celebrated the brands core differentiators in the market.

An illustrated TVC script and key art was developed, following the journey of a flying cruise brochure across land and seas.

I led a team across all pitch deliverables for advertising, customer comms, social, digital and email and pitched all ideas to the senior client team.