FRED. OLSEN
Creative direction and leadership for a national brand, comms and campaign pitch to Fred. Olsen Cruise Lines. To refine and reposition their visual brand I led an international team to deliver concepts and craft across multiple chanels, bringing to life a new approach to their brand and communications.

I developed a comms proposition and creative direction, focusing on the experience from the eyes of the customer. Enhancing the benefits to clearly differentiate the brand.

Copy was crafted for bold OOH concepts to celebrate the USPs of Fred. Olsen Cruise Lines in the market.

A TVC script was developed, with illustrative assets, following the journey of a flying cruise brochure across land and seas.

I led an agency team across all deliverables for advertising, customer comms, social, digital and email and presented to the senior client team at pitch.