ONE MILLION HOURS IDENTITY
Creative strategy and direction for a global visual identity to help unite global law and professional services firms to pledge one million hours of intellectual capital to stop climate change.

 

Following the development of comms propositions and creative routes there was a clear favoutite when the concepts were pitched to senior stakeholders.

 

I created a flexible circular identity system to support the launch messaging, centred around the idea of ‘positive activism’, and to enable further visual storytelling.

 
 

“Heartfelt thanks for your pledge and supporting the cause by creating an outstanding identity”
Nadine Croney, Head of Corporate Communications

 

The project and identity were launched internationally across social and digital platforms with sustainably produced large format activity across key locations.