JAMAICAN SPICED BUN Creative and client leadership to reposition the brands most traditional products and enable a crossover from independent stores to national supermarkets.
The chosen design was available for purchase supermarkets across the UK, increased product sales by120% and was a finalist in the packaging category of The Drum’s Cream Awards.
CARIBBEAN CAKETAILS Brand creation, packaging and client leadership for a new concept rum cake reange being pitched to major supermarkets by Sunrise Bakery.
With no changes to the creative from supermarket buying teams the brand was developed further for events, digital and advertising to support a summer launch.
